Polestar · Dynamics
Client
Polestar
Commercial
Outdoor/Adventure
As part of the Polestar 3 launch campaign, this film followed professional climber Margo Hayes through the environments that shape her performance. Shot across Colorado, the story moved from icy river cold plunges to granite walls above Boulder, capturing the mindset and discipline behind elite climbing. The film paired these raw athletic moments with cinematic driving sequences, positioning the Polestar 3 as a vehicle built for people who push limits both on and off the road.
Credits
Client
Polestar
Featuring
Rock Climber, Margo Hayes
Agency
Edison
Project Type
Automotive Brand Film / Athlete Storytelling
Producer
Mike Negri
Location
Boulder, Colorado
Info.
The Challenge
The production required blending two very different types of filmmaking: intimate athlete storytelling and large-scale automotive production. Capturing authentic climbing and lifestyle moments meant filming in real environments with minimal disruption, while the driving sequences required coordinated road closures, park permitting, and aerial cinematography.
Balancing these worlds while keeping the film cohesive required careful planning across multiple locations and changing mountain conditions.
Production Approach
The story was built around Margo’s real routines and environment, capturing quiet lifestyle moments alongside climbing sequences in the mountains surrounding Boulder. Crews worked closely with local authorities to coordinate road and park closures, allowing the production to safely film cinematic driving footage of the Polestar 3 across Colorado landscapes.
Aerial cinematography and natural environments helped connect the athlete’s mindset with the performance and design of the vehicle, creating a visual language that moved seamlessly between climbing, lifestyle, and automotive imagery.
Outcome
The final film became part of Polestar’s broader campaign introducing the Polestar 3, presenting the vehicle through the perspective of a world-class athlete. By combining climbing, lifestyle storytelling, and cinematic automotive visuals, the piece reinforced Polestar’s positioning as a performance brand rooted in precision, design, and exploration.
Details
This project combined athlete-led storytelling with automotive commercial production, following professional climber Margo Hayes across climbing environments and Colorado landscapes. Production included climbing cinematography, aerial drone footage, road and park permitting, and coordinated driving sequences designed to showcase the Polestar 3 within natural mountain environments.
