Tubi · We Got Time Today

The Challenge

To promote the launch of We Got Time, the talk show hosted by Deion Sanders and Rocsi Diaz, Tubi created a commercial that reflected the energy and unpredictability of the show itself. Filmed in Boulder, Colorado, the spot combined celebrity charisma with Tubi’s playful bunny mascot to create a campaign that felt fun, surprising, and instantly memorable.

Production Approach

Mike managed Colorado production logistics and local crew coordination, supporting the production team as they filmed the campaign in Boulder. This included sourcing local crew, coordinating production resources, and helping ensure the shoot ran smoothly on location.

By handling the on-the-ground logistics, the production team was able to focus on capturing the chemistry between Deion Sanders, Rocsi Diaz, and the playful Tubi mascot.

Outcome

The finished commercial delivered a fun, personality-driven introduction to We Got Time, capturing the tone of the show while creating a memorable campaign moment for Tubi. The project demonstrated how strong local production support and crew coordination can help keep celebrity-driven productions running smoothly.

Details

This project involved Colorado production support for a commercial campaign featuring celebrity talent, including local crew coordination, location logistics, and on-the-ground production management during filming in Boulder.